Alejandro Solarte
First the business.Then the user.Then the code.
Front-end developer & designer. Design systems, performance and UX for products at scale.
Open to full-time roles · Available for freelance
Work
Case studies
Three products, the decisions behind them, and what changed.
87%
faster consent flow · Sonesta
25%
faster ecommerce loads · Colombiatodo
45%
of the Portal migrated off MUI · Bosanet
100+
hours mentoring developers · Icesi
Experience
Where I worked
2025 — present
Front-end Developer & Designer · Bosanet
Marketplace and seller portal: performance and UX on Xpress, design system and dashboards on the Portal.
2024 — present
Web Developer & Designer · Colombiatodo CI SAS
Ecommerce platform end to end: storefront, CMS, checkout, payments and shipping.
Jan – Jul 2025
Web UI Developer · Globant — Sonesta International Hotels
Public web team: consent flow, accessibility and a shared typed component.
Jan – Dec 2024
Lead Developer · InnLab Icesi
Led the website rebuild and a small team, running Scrum with the client.
Jan 2023 – Nov 2024
Coding Mentor · Universidad Icesi
100+ hours tutoring 20+ peers in programming and web fundamentals.
Aug – Dec 2023
UX/UI Designer · enerBit
Redesigned the mobile app for users with low digital literacy.
Jul – Nov 2023
Front-end Developer · Banco W
Rebuilt five sections of the public site in HTML, CSS and JavaScript.
Capabilities
What I work with
- Front-end
- HTMLCSSJavaScriptTypeScriptReactNext.jsGatsbyTailwind CSS
- Design systems & UX
- FigmaStorybookDesign tokensAccessibilityUX researchPrototyping
- Platform
- StrapiSupabaseFirebaseFastifyMercadoPagoGit
About
How I work
Design-trained engineer. The hardest part of the job is not the implementation — it is understanding what the business actually needs. That is the part I optimize for.
Understand the constraint
I start with the business goal and the person who has to use the thing. A technically elegant answer to the wrong problem is still wrong.
Cut before building
Scope is a product decision. I remove what the user does not need before writing code, not after shipping it.
Choose the stack last
Architecture serves the decision above it. React, Next, the database: the choice comes after the problem, never before.
- Based in Cali, Colombia (UTC−5)
- B.S. Interactive Media Design, Universidad Icesi
- Scrum certified (Kleer)
- Spanish · English · Portuguese (basic)
Contact
Let's talk
Open to full-time roles and freelance projects. Remote, from Cali, Colombia (UTC−5).